Looking for innovative ways to boost your SEO? Try voice search. Here’s what you need to know about it to get started and use it to your advantage.
Summary: 5 Minutes read, Level: Expert
Every small business owner must be producing content for more than one platform and creating posts for the different social media channels on a daily basis. One of the many reasons why – aside from the fact that Internet users love text, audio and video and engage with each type of content differently – to follow the new trends, such as voice search. As more and more voice search options are available, SEO – the way we know it – is changing and we need to adjust. That can happen by learning more about what voice search is and how it works to start optimizing for that.
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Maybe you’ve used a voice recognition software already, as it’s getting more and more popular. Google Voice Search is just one example and it allows you to say things out loud instead of typing anything and still get relevant results. But how is this affecting SEO and what should website owners do about it? Let’s take a look at some important aspects of voice search.
As content creators who need to give users the most convenient way to discover our website, we need to understand their behavior online. In this case, it’s key to know why they prefer voice search.
The first reason why people use voice search more and more is that it’s faster and easier. It also allows them to have a longer query and thus include more keywords so that they can get the exact information they need. With the rise of virtual assistants like Alexa, people are also eager to use more of their features and voice search plays a big role there. It´s also exploding because it allows the use of natural language, mostly questions. It’s conversational and that’s exactly what you need to keep in mind when optimizing your content for voice search.
Because of its ease of use, voice search is now the preferred method to look things up online for consumers under the age of 18. Adjusting to voice search might mean a lot for your business. You can take advantage of things such as local voice search, for instance, and get found in your area more. It can become part of your social media strategy too by creating short-form content that answers people’s most important question related to your product or niche. In addition, if you do your SEO right and follow the basic voice search requirements, you can reduce bounce rate.
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Marketers should know users ask direct questions as they would do when talking to a friend. Longer sentences starting with ‘how’, ‘where’, ‘what’ and ‘who’ have seen 61% growth. That means updating old content and the most important pages of a website based on this. In addition, using the ‘question and answer’ approach when writing new content or going back to landing pages and looking for ways to boost SEO is also a great idea. Using more conversational keywords is becoming a key factor in each new content creation strategy tailored to voice search.
You might want to add additional pages to your site or sections to landing pages, such as F&Q where you include the questions people ask the most (using their language) and provide a detailed answer (again, with natural words). Make sure each piece of content you create clearly answers a voice search query. See what’s already there by doing it yourself and putting yourself in your potential customer’s shoes. Once you’ve done some research and know what people are saying using a voice recognition software, try it out and see what answers come first. Analyze the results and see what important elements your content is lacking.
People are using voice search locally more and more. That means you must have claimed your Google My Business listing to appear in the answers. Keep the information there up-to-date and ensure you’ve included the conversational words people now use to browse your field. If you haven’t taken its importance into consideration regarding your business and content, now is the time. It’s only going to grow in popularity and more companies will create voice recognition software to answer more of people’s questions.
Our mission as content creators is to provide value with the information we share and we want the right people to find them. Follow the latest voice search trends and optimize your blog posts, audio and video content, and social media posts accordingly, and you’ll soon see an increase in organic traffic.