Technology has never been more welcome to us. It is its dramatic entrance and pervasiveness in our lives that lets technology exist in every last fiber of our society. It has presented various ways for us to become successful and the most scrumptious morsel of it is the sphere that allows you to speak and earn money for every word you say. Here we are going to talk about how one can speak online and make his or her way to success in a few easy steps.
Summary: 5 Minutes read, Level: Expert
You too can get your much deserved and coveted six minutes of fame by just speaking your heart out or narrating your experiences online. Seems impossible doesn’t it? It is possible and can be quite lucrative, to be honest. For all those who possess even a little flair for speaking in public places, at office presentations or any similar forums, this might be easy to comprehend. The only thing is that they never thought of speaking online as a serious career option until now.
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This is probably the single best way to start with your online speaking career. The right way to begin is by choosing a topic on which you can talk for about 60 minutes in a session. You want to pitch yourself as an expert of your chosen topic and your attitude should reflect that expertise right away. This is where identifying your niche comes into play and nobody who wants to start a career in speaking should take this step lightly. As you reach out to companies and organizations, the first question that you will face is what is it about your training that should interest them? Write down a description of the training you offer and memorize it. If your training or topic covers more than one aspect of an issue or a key point, make that clear to the company in the most precise words.
Now that you have decided what your niche is and which topics interest you the most, it is time to make use of your past connections to make your way to success. They are your best bet and a great place to start when trying to build a new business. Avoid cold calling or cold emailing people at all costs. Include all your past and current employers, clients, and bosses, customers and colleagues who you can trust to write testimonials for you about your performance. Also a lot of them will gladly hire you to coach them personally and train their teams and employees. So yes, giving your existing contacts due consideration is very important if you want to make it big in the online speaking business.
You are going to need a blog or a functional website with an attractive URL that has your name or your company’s name in it. Don’t forget to sketch out the ideal vision for your website if you have one. Make sure that the website has a place for your visitors to opt in to your newsletter or mailing list. Having a part on every webpage of your website for your audience to enter their name, email and other details is a smart move. Of course, if they are giving you their information they should be getting something in return for it and that is where you add incentives for them. A brief and to the point “About Us” page or a short biography about yourself and your business is the ideal way to tell people who you are and why you are the right person to train them or offer them that service. Here is a good blogging platform.
Then you can highlight the most anticipated and sought-after product in your pocket here. Since you are just getting started, put out all the information about your product, speech or seminar, e-book, online coaching package or webinar/training, leaving nothing out. Upload your sample videos and chit-chat sessions. These could be directed straight to the user or be between you and your previous co-workers or some trainees that you trained. Offer these services for free in the beginning to gain traction with your visitors. After all, this is the whole point of this discussion, right?
CRM is an important factor for your way to success. Now make use of any of the various CRM tools out there to build a list. You can have all the people on this list who have provided you their names and details in return for your services or training sessions, both free and paid. Do bear in mind that you are still in your business-building phase. It is important that you meet a lot of people during this time and work on capturing and organizing their names and emails in the most strategic way. These people will present you with opportunities and this is why it is so essential for you to undertake customer relationship management. Take a look on this success story of a public speaker in this article from Forbes.
Be prepared to give away your best when you actually meet someone who is interested in your services or training. Whether it is a 20 minute call over the phone or a Skype conference that addresses a team of web developers, the topic shouldn’t lose its grip and relevance. The training session has to be highly motivating and interesting. Make them realize that every solution to their problem lies in your speech or this 20 minute presentation that you agreed to give at such a short notice. Needless to say, you need to be ready with your business cards at this time and don’t forget to hand out a few extra before you leave.
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Well, it’s not going to be easy by any means, becoming rich by speaking online. At first it will be a lot more difficult than you thought and anyone who tells you otherwise isn’t being honest with you. It will take an enormous amount of skill and confidence, not to mention effort and authority over the subject matter, for you to really start getting rich through online speaking.