Instagram is an incredibly popular platform for private individuals and businesses to share their pictures or videos. Today people often don’t have time to read masses of text. This is why Instagram is ideal – it’s a quick fix! But it can be as informative as a couple of paragraphs of text if it is used properly. Learn more about the new instagram story feature here!
Summary: 5 Minutes read, Level: Beginner
Instagram should definitely be a part of your digital marketing strategy. The social media giant is rolling out a few new features in order to make it easier and more accessible. Now it is possible to share posts from your Instagram feed into an Instagram Story without having to upload everything again. In this guide we’ll tell you exactly how this can be done.
An Instagram Story is a series of photos or videos which tell a story. Anyone can upload these and it is a great tool for digital marketers.
Rather than a series of individual posts an Instagram Story keeps all your relevant media from the same event or campaign in one handy place. This is fantastic for advertising or reporting from a trade fair.
The bonus of Instagram Stories is that they appear at the top of a user’s feed every time they log in. This means it’s all there for them to see and doesn’t get swallowed up by the swathes of media a person has on their feed. The average Instagram user has around 200 people they follow, and if these people are quite active a feed can become crowded.
Instagram Stories allow you to customise each piece of media with text, stickers and filters and you can really make a story which stands out.
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There are many reasons to use Instagram as part of your marketing campaign, but numbers and stats speak for themselves.
These statistics are quite mouth watering for a would-be advertiser. It’s easy to see why so many businesses are turning to Instagram to use as part of their campaigns.
This might not be something you would think about if you are an Instagram user purely for marketing purposes. But this new feature can help see your content shared to a wider audience. You can share content from any partners you have or from some of your followers who are involved in a promotional campaign you are running. So this is quite a helpful addition to the site for all users!
Adding someone else’s post to your Instagram Story couldn’t be simpler. There are just three simple steps which you need to follow in order to do this:
In the same way as if you use a repost app to show someone else’s post in your feed. The name of the original post’s user will be shown prominently. It’s important to acknowledge the creator of a post and not to plagiarize in any way.
It is not possible to share a post from a locked or private account to an Instagram Story. All public accounts have the option of opting out of having their posts used in this way if they so wish.
There are two ways you can benefit from this new feature on Instagram.
Firstly your own posts can be added to other people’s stories. It would be foolish for any business to opt out of this feature. This means your content will be more widely shared and can earn you more followers and hits. Make sure your Instagram content is high quality. Perhaps offer a reward to users who include you in a Story – a voucher is a good incentive.
If you run a campaign where you ask users to post photos of themselves using your product with a specific hashtag, you can mine their content for your own stories. This might seem a little lazy, but a “And the winners are…” type post is a great bit of brand promotion. And the users whose content you used will undoubtedly be thrilled too.
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This updated feature is available for both iOS and Android versions of Instagram right now. Instagram is always looking for ways to improve. Many users already asked for this feature and the brand listened. There is now a regular introduction of new and improved features, as Instagram fights with other social media networks in an already crowded marketplace. It will be exciting to see what Instagram does next! But one thing is for sure – there has never been a better time to be a digital marketer on Instagram.