The internet rules the roost, with most businesses moving online. If there is one word that has become as common and essential as breathing, it is SEO. Search Engine Optimization. Despite being the most common term, it is also the most confusing one for many. In order to help you to understand the importance of SEO, we present some comprehensive information.
Summary: 5 Minutes read, Level: Beginner
SEO is an acronym for Search Engine Optimization. According to the Wikipedia definition of this marketing discipline: “SEO is the process of affecting the visibility of a website or a web page in a search engine’s unpaid results”. In layman’s terms, it comprises of all those activities which ensure the maximum and earliest visibility of your website and its content on various search engine result pages (SERPs).
With Google as the top search engine across the globe, most SEO activities are focused on getting your website on the first page of Google search results for the concerned query in an organic or non-paid way. SEO covers both creative and technical elements required to achieve the aim such as:
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Search engines perform a comprehensive and methodical list of activities. This works in order to deliver a ranked list of websites. It´s websites that are deemed as most relevant in response to a given query by any person. Its activities concerning that matter are:
Crawling is the process by which any search engine visits all websites and reads their pages. After that a list of all those pages which are relevant to search queries will be created. This works with the help of a specialized software called a crawler or spider. The software used by Google to create this web index is called Google bot. The paths along which this software crawls to find relevant pages are referred to as links.
Once the crawlers have detected a particular page or data, its accessible data is stored by the search engine servers for easy retrieval in response to a search query by any user. This process is called indexing. It has two major functions:
Finally, the search engine retrieves the best-matched results with the highest relevancy. Then displays them in the browser for the user to see and take further action by visiting them.
Most popular search engines like Google and Yahoo keep changing these algorithms every month. So you find the changing of ranks an ongoing process. In order to give maximum visibility to your website to attract maximum traffic, you need to employ techniques that give your site a robust architecture and clear navigation. Any search engine should be able to index it quickly and precisely. Simultaneously, the visitor must have a good experience on your site which stimulates a repeat visit. SEO practices consist of all of the techniques which help you to achieve this aim.
There are two SEO methods which you can use to optimize your website:
Now that we know the ways of SEO, let us understand the basic types of SEO techniques. Broadly, it is of two types:
Wrapping up: We hope that you now understand the basic working principles of SEO. If you have any queries, feel free to comment below!