Biometric research is now something which is affordable to most businesses, even smaller ones. This is where neuromarketing comes in. In a nutshell, neuromarketing is a variety of marketing which employs medical technology in order to study the human brain’s responses to various marketing stimuli. It might sound complicated, but it is actually really quite simple. In this handy guide we will tell you all about the current neuromarketing trends which you can use to help you in your marketing programmes and help your business to flourish.
Summary: 5 Minutes read, Level: Advanced
Businesses can use a neuromarketing laboratory in order to gain insight into their customers’ behaviour and preferences. There are numerous neuromarketing tools which are easy to use and install on to your system and they don’t necessarily cost a small fortune either. CoolTool is one such company who creates usable neuromarketing tools. Their tool has proven to be very popular among those who wish to employ neuromarketing methods as a part of their marketing strategy. There are others and you can find one which suits your needs relatively easily. But we shall focus instead on neuromarketing trends and you can soon learn how to use and optimise these in order to help your business grow and be a muchbigger success.
This perhaps sounds a little bizarre, admittedly, but it has nothing to do with making people cry, generally speaking. Emotional marketing is something which will appeal to a customer’s emotions. This means that you evoke a response or emotion of some sort with your content or advert. We’ve all seen television adverts for charities. They pull on the heart strings and make you feel sorry for the disadvantaged people – leading to people making a donation. This is emotional marketing. You don’t need to be quite as full on as this, but using a cute baby or puppy in a video will certain have an emotional effect on a lot of people and can lead to more sales. The same if you include a sad story which people can identify with as a part of a case study you will be on the right track.
Some emotional marketing will appeal to customers on an unconscious or subconscious level and it’s here that the true genius lies. You can appeal to customers’ emotions without them even realising that you’re doing so.
Research is essential for your business, after all you need to know about customers’ habits, needs, etc. The problem is that research can be time-consuming and expensive. Do you wish to employ a team or company to help you with performing and analysing research or would you prefer a quick, simple version? Most people will go for the latter option and the good news is it’s absolutely possible.
Automated research allows you to collect and compare even more data and it will give you a much better insight into the minds of customers and potential customers. The ability to constantly research and analyse market trends and customers’ needs means that you will always stay a few steps ahead of your competitors who aren’t using the same method.
Comprehensive neuromarketing platforms are the new big thing which will help you to use integrated research alongside detailed data analysis systems. If you have ever attempted to coordinate research from several sources at once, you will be aware of how expensive, time-consuming and often logistically impossible this can be. With a comprehensive platform you can benefit from the use of several tools which will help make this task look an absolute breeze. This could be one of the greatest things that has happened, not just within neuromarketing, but in marketing in general.
Cost is often a huge hurdle to overcome in business. Everything has a cost and businesses are always interested in keeping costs down. In the case of smaller businesses costs can be a make or break situation. So it’s always good news when you find out that something is going to cost less. This is the case for neuromarketing research tools.
Neuromarketing is an area which is advancing quite rapidly and as a result yesterday’s tools are quickly beaten into second place by newer tools. This doesn’t mean that yesterday’s tools aren’t effective, but it does mean that the price drops. In fact even new tools are cheaper than they once were. Because of the rapid advancement it is always expected that any neuromarketing tool will soon be usurped by a new, improved version and prices are consistently lower on new tools than they were three or four years ago. This is an absolute bonus for all businesses wishing to employ neuromarketing methods.
As neuromarketing becomes more widespread, so does the amount of people who are focused on research and development within the neuromarketing industry. There are now more companies than ever which you can turn to for help with your neuromarketing programme. There is also now a greater DIY aspect to this and as more people learn about the positive aspects of neuromarketing, more people are beginning to develop their own research tools.
As well as producing more tools to help you, the neuromarketing industry has also expanded its number of experts. As more people learn all about the industry, more people become able to offer assistance and guidance to newcomers. This means that as well as being cheaper and more widely available, you can now get help much easier than once before.
Within the next five years, the neuromarketing sector is predicted to become worth more than $100 million. While it is still in its relative infancy, neuromarketing is booming at a phenomenal rate. There are still a great number of businesses which are not employing any neuromarketing methods and if you are one of them you should jump aboard right now. In the future, all businesses that don’t use neuromarketing could find themselves left behind and you don’t want to be one of them.