Blog writing is something that some people do for fun and others are incredibly serious about. No matter which side you fall on there are certain rules you need to follow to make your blog a success. Read about mistakes that people commonly make and learn how to avoid them in your posts.
Summary: 5 Minutes read, Level: Entertainment
You want to be able to write the best content you can when blog writing. You’ve got it in you, but you sometimes struggle to get it down on paper, or into a Word document. If you follow our how not to write a blog guide then you will find that your blog writing improves and there will be more traffic heading to your blog as a result.
You don’t necessarily need to think of the greatest title of all time – you’re not a newspaper headline writer. However, your title should at the very least match the post which follows it. Blog writing should be about accuracy, yet some people use what they deem to be SEO-friendly titles that have nothing to do with the content in order to drive more traffic their way. This will annoy readers who don’t get what they expected.
In blog writing size matters. It can be tricky as well as there is no definite answer to the length of a perfect blog post. It doesn’t want to be too long and it doesn’t want to be too short. You’ve read other people’s blog posts before, right? Then you might have a sense for what’s right in this situation. Needless filler and fluff can be spotted a mile away and should be avoided at all costs.
When blog writing just write what you need to say and don’t worry too much about the length. As long as you make all the points you wish to make and haven’t repeated yourself it should be fine. Read it back to yourself when you’re done. Can it be read in 3-5 minutes? Perfect! Make sure to break up a large chunk of content with headings as well – it’s a lot easier on the eye.
This might sound a bit daft because you want others to read what you have to say, but blog writing isn’t just about ticking boxes for your readers. There is a fine balance between telling your audience what they want to hear and telling your audience what you think they want to hear. If you’re blog writing for yourself it should be easy. After all, you’re writing about a niche or subject which you know a lot about and the words should really just flow out of you. If you’re blog writing for someone else, or on a subject you know little about, then research is needed. I know that sounds a bit dull, but perfection doesn’t just happen and if you want people to keep reading your posts you need to know 100% that you’re hitting the nail on the head every single time.
You absolutely shouldn´t make your posts all about you either. This doesn’t apply if your blog is about your life, your holiday or your family, but then those kinds of blogs don’t generally get thousands of hits. If the blog you’re writing is about a product, then readers want to know how it can benefit them. Avoid “I like this” or “this was good for me” type comments and instead try “This will help you…” or “you can use this for…”. If the reader feels like you’re doing it for them and not you, your blog writing will be more successful.
Everyone can tell a story, but blog writing is a little different. It should be all about simply typing out a story as you’d tell it. Those who aren’t good writers struggle with this and even those who are can struggle with that method. Good writing comes with practice and you need to find the voice you wish to use in your posts. At the very least it should be friendly!
You should write in an informative way and adhere to all the rules of writing that apply anywhere else – that’s proper sentences and paragraphs and not just one seemingly endless stream of text.
The rules you’ve read for blog writing will have told you that you need to use keywords, headings, links and adhere to a word-count. That’s all well and good, but have a look at a different source to see what they have to say about it. Strange. It doesn’t tell you the same thing, does it? There can be a lot of misinformation and the jury is still out on a lot of it. One thing you definitely shouldn’t do is overfill your blog writing with keywords, links and photos. What search engines deem to be too much can penalise your blog. A couple of links for every 1,000 words and 1-2% use of keywords is generally considered to be about right.
The fundamental part of blog writing that most people forget is editing. This could all blow up in my face here if any of you are particularly eagle-eyed, but you really want to avoid any unnecessary spelling mistakes or grammatical errors in your posts. You should proofread and edit your post before it goes live. I’ve done it here and there may be mistakes I’ve not spotted, but that is because I know what everything is supposed to say and that can be a problem when editing your own work. You could pass your blog writing over to someone else to edit, perhaps a fellow blogger who you can come to an editing arrangement with regarding checking each other’s blog writing. It goes without saying that all the facts in your posts should be correct too.
For more advice on how to avoid common beginner blogger mistakes read this article on wikiHow.
If you’ve got plenty to say, you need to know how to properly say it. Now that you’ve read all the things you shouldn’t do when blog writing, you should be able to create content a lot easier and you will have more readers in no time.