SEMrush is a digital marketing suite. It has various tools that cover search engine optimization, PPC (pay per clicks), thorough keyword research and all encompassing competitive analysis procedures, social media marketing, PR, content creation and management and much more. Read to find out how you can be the king of SEO using this one simple tool.
Summary: 5 Minutes read, Level: Expert
Let’s just say that despite being founded only a decade ago, this tool has been able to garner a lot of popularity and has become something of an industry standard when it comes to keyword research. The creators of this tool have developed this software ahead which has made it more encompassing. This has resulted in SEMrush become suitable for a wider range of digital marketing tasks. If you think your competition is getting ahead of you and is beating you in search results, it is time to choose SEMrush.
SEMrush lets you understand what it is that your competition does right and you do wrong. Well, as we all know by now, SEMrush is an effective SEO tool that you can use for detailed keyword research. It also tracks your competitor’s keyword strategy. You can also run an SEO audit of your articles, blogs, and other web content to look for backlinking opportunities and do lots more.
These features and the abilities that SEMrush gives you are the reason that it has become such a worldwide trusted tool of practically countless internet marketers. This platform is being used by a large number of small and big businesses, both old and new alike.
SEMrush boasts of having an enormous database of more than 46 million domains worldwide and close to 120 million keywords and phrases with major names such as Forbes, Philips, PayPal and Hyatt among its users. With it you can track the organic ranking of your domain, home page or landing URL on the leading search engine’s (Google)SERPS, AdWords advertisement and its position, and CPC ads, etc. You can even carry on a complete competitor analysis and a lot more.
There are a variety of strategies and tools adopted by internet gurus and digital marketing experts to create, publish and distribute content online efficiently and effectively. SEMrush does it in a way that all of your content is useful, has high entertainment value, and is very informative to your existing and potential customers. When you create and publish great content, it lets you grab the attention of your users and visitors, helps you capture new leads, increase sales and build a positive image of your brand.
SEMrush doesn’t work like the Google keyword planner. You can collect common keywords from the related keywords and phrase match reports. What the exact method is that SEMrush uses to provide you with this data is a trademark property and is not disclosed by them. SEMrush understands that your keyword strategy forms the foundation of your content marketing plans. Keywords are the tool with which your users find you online. SEMrush assesses these keywords and phrases and identifies the ones which in all likelihood will get you more search traffic than others. It makes you sensitive to search trends online and gives you an incredible amount of SEO intelligence.
You are able to perform keyword optimization and revamp your overall content strategy. With SEMrush by your side you can discover different keyword variations of the same root word. This lets you have a far deeper perspective of how your users actually search for you online. So this helps you to identify your user behavior much faster. This tool also allows you to have a look at the average count of searches being carried out for a particular keyword or phrase each month.
You can also see how much competition there is for those keywords and phrases and the average PPC ad click prices. It also lets you view the number of pages the leading search engines have for a particular search, and also the top sites on them for absolutely any keyword query.
SEMrush lets you evaluate your own efforts directed towards enhancing your web presence before you start to analyze what and how well the competition is doing. The SEMrush tool with its very useful overview screen lets you know everything about the quantity and quality of traffic you currently get, both paid and organic, by just entering your web URL or address. You can even assess whether your traffic has gotten better or worse over time. It also lets you see how your site ranks on Google or other leading search engines in real time. Want more? Just remember to monitor the tool’s dashboard on a weekly basis to assess and evaluate your progress and you’re more than sorted. You will get monthly reports by SEMrush in a PDF format that will leave no confusion whatsoever in your mind about your growth, progress and quantity and quality of the traffic and its trends up to over the past 24 months.
In a sea of blogs, articles and other content online, a lot of the write-ups may be similar to what you offer your users right at this moment. SEMrush lets you find out just how exactly your competitor sites are doing while serving similar content in the same competitive environment. With SEMrush you can get a much deeper look at your competition and the keywords they use to get the most of their traffic. What next? You’ve already identified important keywords and phrases being used by other industry leaders for maximum traffic; it is time now to include them in your content marketing plan.
It is time to develop interesting and innovative content that targets relevant search words and terms well. SEMrush lets you build a highly successful and strong content marketing strategy. This strategy is not based on just numbers but on an understanding of your competition and how your target audience uses keywords to search for you online. Are you game theSEMrush way?