One of the greatest questions asked by anyone who creates blog content is “how can I make money doing this?” There are a number of ways in which you can do this, but the simplest and best by far is to use affiliate marketing. Whether you’re a private blogger or you produce blog content for your business or company, this guide is for you.
Summary: 5 Minutes read, Level: Expert
Affiliate marketing is a way to have adverts in your blog post, in a manner of speaking. They aren’t normal adverts though. They are affiliate adverts. You will affiliate yourself with a company or organisation which will pay you for the number of successful hits the link provides. Every time somebody clicks on the link which the company has given you they will be taken to the company website. If this click leads to a sale or sign-up for a deal, then you will receive a small percentage of the amount of the transaction.
It won’t be a massive amount, although it depends on the price of the product or service being sold. Obviously higher ticket items will give a better payment to you, even at a low percentage. What you’re really after though is a high volume of successful clicks.
There are a number of high profile companies which offer affiliate programmes. Amazon is one of these. These companies provide links, usually in the form of code, which you can copy and paste into your blog post. You will be able to track the number of sales your link has generator by using the dashboard which is available to all users of the affiliate programme.
There are a number of other affiliate programmes. Some of them cover multiple businesses and retailers and give you access to a great number of products and services which you can link to from your blog post. They may well offer a lower percentage than choosing individual retailers, but you will save a lot of time due to their ‘everything under one roof’ approach.
Another way is to approach individual retailers yourself. Many don’t offer an affiliate programme of any kind, but you might be able to persuade them. After all there is no financial risk to them. They only pay you if the link leads to a sale. And you make money from every sale.
The link which retailers provide will be in the form of code, usually. This is pasted into the body of your blog post. If you use a blogging platform such as WordPress or Blogger you may well find specific code just for those sites. Once you have pasted the code you should check that the link is displayed properly and works correctly before your post goes live.
The link you have been given will create a picture or graphic for the product which can be clicked on by potential customers to view the merchant’s website. It’s not just a hyperlink.
You may well have identified which affiliate programme or individual merchant you are going to use to make money, but you need to think about other factors when using affiliate marketing links.
You know that the affiliate link should be in the body of text of your blog post, but where is best? You shouldn’t have a link before your text or immediately after your text. This is because your content is the main attraction and potential customers might well miss the link if it’s outside of your post. The best place is within the text. Don’t break up a sentence or paragraph with a link though, and always place it at the most relevant part of your text – where you mention or review the product, for example. Don’t overload your post with links either, or it will appear like spam. Two or three is the optimum number of links for longer posts (1000 words plus) and one or two for shorter posts (less than 1000 words).
This is arguably the most important part if you want to make money. It’s imperative that the product is relevant to the content of your post. If you’re blogging about hair products there’s no point in having an affiliate link to a computer in your text. Relevant products should be used next to the relevant part of the text too.
No matter what the subject is which you blog about, you can bet somebody else blogs about it too. Look at other blogs and see which affiliate links they are using. There’s every chance that they have researched which products work best for them and you can use links to the same products.
If you want to make money from your blog there’s more than just products to think about. You must also stick to the rules of successful blogging.
Your blog posts should be interesting and engaging, free from mistakes and correctly formatted.
Not too long and not too short. Your post should be right in the middle. Look at posts from other bloggers and check the length of your successful posts for a ballpark figure.
Learn which times of day your posts get most hits. Promote at varying times to find out what works best for you and your readers.
Some blogs are more successful promoted on Facebook and others on Twitter. Use blanket coverage of all platforms to be sure and check which give you the most hits.
If you follow the rules of successful blogging and put them together with a good affiliate marketing strategy you will make money. It’s a given. The money you make will seem your blogging seem even more worthwhile so don’t put off until tomorrow what you can start today. Good luck!