What is an Instagram husband? What does this person do and what is their role in helping to establish a winning social media presence? We look at what this forgotten part of the team behind successful Instagramming actually does and tell you why he really deserves more credit.
Summary: 4 Minutes read, Level: Entertainment
Quite simply an Instagram husband is the partner of an Instagram woman who does a lot of the work to make everything look good. They say that behind every successful man there’s a woman and this has turned that old saying on its head. Is it sexist? No, not at all. It’s part of loving, caring and supporting a partner’s Instagram account and helping to be a part of its success. If you think the term Instagram husband is in any way offensive then you should probably stop being such a snowflake and go and find something else to complain about.
Being an Instagram husband is not necessarily a full time job, although for some it can monopolise a great deal of time. Instagram husbands are often the unsung heroes behind the scenes. If Instagram was a movie, the husbands would be those somewhere way down in the end credits whose names nobody sees.
The role of an Instagram husband is seemingly simple, but they must work tirelessly for their other half in order to achieve a perfect shot. It’s like being an uncredited professional photographer at times and the reward is that they are along for the ride.
Think about who you follow on Instagram. There will be a great deal of friends – both those you know in real life and those you know from other social media platforms – there will be family members and there will be celebrities. It’s unlikely any of your friends or family have an Instagram husband, but a lot of celebrities will. When we say ‘celebrities’ that also applies to people who are internet famous as well as TV and film stars, musicians and sport personalities.
If you follow any famous and glamorous young women on the photo sharing platform and they’ve got a high follower count, chances are there’s an Instagram husband lurking behind the scenes. Look at those pictures of the girl in her bikini on a secluded beach, the ones of her and her friends enjoying champagne on a night out and the ones of her cosying up to an open fire with a mug of cocoa in her hands. Who took these pictures? You can see both of her hands, so it’s not a selfie and there’s no way you could get pictures that good by using the timer on a camera, no matter how expensive it is. At this stage you probably know the answer to this – they were all, of course, taken by an Instagram husband.
And here’s what might spoil things a little bit for you – often these photographs are staged. I know, it’s shocking, isn’t it? It’s rare the perfect picture just happens and often you need to wait for the right exact moment and find the perfect conditions. Instagram done well is no different to any other kind of photography done well. Ask any professional photographer and they will all tell you that they’ve hung around in peculiar locations for hours and even days just waiting to grab that one perfect shot.
Perfect photography is one thing, but what’s Instagram got to do with it? It’s just a bit of fun, right? For many it is, but like all social media platforms, there’s money in their posts. A successful social media presence is the kind of thing that can generate money and yes, it can be done on Instagram too. Instagram husbands are instrumental in making this happen. Take the perfect picture, or series of pictures, and a large follower count could be on the horizon. Once you have a lot of followers you have a lot of influence. Brands are aware of this and they might pay you to incorporate their products in your pictures. A good Instagram husband is not just a photographer, but a PR man too and he will know how best to showcase a product in the perfect photograph. Likes and shares equal more potential money and as we’ve seen from YouTubers, Instagrammers can also become worldwide celebrities with a great deal of influence.
So the Instagram husband is more of a personal assistant a lot of the time. He’s a photographer and marketing genius and hopefully he is rewarded for his efforts by his partner.
In a kind of making of the making of, there have been articles and posts on Instagram husbands with photos that show them in action. It might take some of the magic out of the photos you seen in your feed, but it shows Instagram husbands are nothing if not committed and they will stand or lie down in uncomfortable ways to achieve the shot they want. Some Instagram husbands make an appearance in photos too. Every girl in a committed relationship likes the holding hands shot or an occasional “me and bae” picture and the Instagram husband is allowed his brief moment in the limelight.
Sure, being an Instagram husband looks like it can be a lot of hard work, but like a lot of other things, if they’re happy why stop them? Many people are dragged to events and forced to go places by partners that they’d rather not do, but if the worst your girlfriend wants is for you to take a few pictures of her in a bikini then it’s not a bad thing.
It’s possible some Instagram husbands were tricked into it by thoughts of some kind of sexy photographer and his subject roleplay, but in the 21st century we know that the world has changed. Being an Instagram husband can be one of those things that sits on a CV, alongside vlogger and maven as an impressive bit of work experience.