With over 800 million active users, Instagram is one of the hottest social media platforms. The app might be the favorite place to spend time online to close to a billion users pretty soon and new Instagram trends are evolving every few months. Let’s go through the latest ones so you can use the full power of Instagram for your business and marketing campaigns.
Summary: 5 Minutes read, Level: Beginner
Chances are, you’re following at least a dozen of Instagram influencers or are familiar with the big names on the app in your niche. You know they have millions of followers that are engaged with their content and a lot of money is made behind the scenes of a personal brand like that. So, you might be wondering what they do differently and how you can possibly reach their level. For a start, you need to stay up to date with the latest Instagram trends. Here’s what you should be doing to leverage the visual app:
Instagram now allows brands and individuals to directly sell their products using the app. With the shopping feature, buyers can browse products and see product information and pricing once they tap the image. A Shop Now button will then appear and the user will have the chance to get redirected to the actual product page. Turns out, Instagrammers are also buyers (much like Pinterest users) so a lot of money can be earned through the photo-sharing app once the Shop Now feature is being utilized.
It´s a great chance to engage your audience. Brands’ popularity is exploding once they start doing live videos on Instagram. One reason for that Instagram trend is the power of video content, just like with Facebook Live. But in this case, it can be used to show behind the scenes content and the app notifies those following you that you’re live. Which is a fantastic way to naturally reach more of your followers.
Gone are the days when you had to have over 100,000 fans on any social media network. Enter the year of micro influencers – people who can earn money/items/attention even if they have an audience consisting of a few thousand people. Why? Because such an audience is more engaged and will see and consider a product mentioned by the influencer. That’s a great thing for those looking to start their digital marketing career but who can’t seem to grow their Instagram accounts.
That means once you’ve found your niche and have sort of a personal brand, you can simply be yourself, create original content on a daily or weekly basis, gain attention by the right people, and then monetize it sooner than you expect.
For businesses looking for influencers, that means easier reach. As those with a million followers don’t fit the budget of small companies and are also quite busy to respond to every request.
Instagram Stories aren’t the only idea the visual app took from Snapchat, branded face filters are also a big thing now. The actual feature that can lead to brand exposure is called augmented reality masks and since its invention, people have gone crazy with the filters provided. The next logical step is to offer these to brands for big sums of money, just like Snapchat did. After all, Instagram is a camera app so people are looking for new ways to make their photos interesting. For now, businesses and influencers with personal brands can show their personality with the use of augmented reality brand filters to resonate with the interests of their audience even more.
After the massive success of Instagram Stories, the founders felt like users will benefit from having their content stick for more than a day. So they introduced Stories Highlights, a feature appearing right below your bio in your profile that showcases the best of the stories you’ve shared in the past. It’s a great way to show your brand personality, but also convey your most important message to any new visitor so it’s the first thing they see.
The latest Instagram trends related to Stories don’t end here. Next, we got to use Stories Archive, which saves all your past stories and allows you to go back to them and give a second chance to your favorite ones. That’s something only you have access to until you include them in Stories Highlights.
Social media experts are constantly discussing the updates in the Instagram algorithm. Just like any blogger needs to understand how Google works and what kind of content is ranked on top, so should an Instagrammer find out what posts are shown first to their audience and why.
The latest algorithm update might not be noticed by users but it’s affecting how much of your brand they see in their feeds. The best way to stay on top of your game is to experiment and see what content performs best and at what times of the day and then give people more of what they react to the most. An Instagram analytics tool will come in handy for noticing trends.
Every marketer, influencer or just individual looking to earn some money online through social media, must stay up to date with the latest Instagram trends. The app is only going to evolve so make sure you have fresh content for your users to enjoy every day and leverage the features we described above.