You really should not underestimate the importance of an Instagram Story when it comes to digital marketing. It is a great way to get noticed and is a tool you absolutely should be using. And now it’s about to actually become easier to use. Learn more about Instagram Stories!
Summary: 5 Minutes read, Level: Advanced
If you’re a user of Instagram, whether for business or pleasure, you’ll have seen the stories feature. It appears at the top of the screen on your mobile device. It´s a unique way of sharing your days highlights! If you want to update your feed with just regular photos they won’t all end up together and will be spread out throughout your followers’ feeds too.
Because all Instagram Stories appear at the top of your feed, you might have noticed one distinct advantage: they’re difficult to ignore. If you haven’t checked Instagram all day you might not bother to scroll all the way back to the last photograph you remember seeing. You will, without a doubt, tap on all the latest Stories at the top of the feed though.
This translates into digital marketing. Your followers aren’t going to miss anything you post, if you present it as an Instagram Story. This makes it the best way to use Instagram to promote your business or products. You should remember that your posts shouldn’t just be about self-promotion. Well, they are, but you should be subtle with it. Remember that Instagram users like to see cool photos. You will need to make sure that you produce exactly that while at the same time focusing on your own brand. If you’ve not used an Instagram Story to reach your followers before, you definitely should be using this tool. The excellent news is that now it has become even easier to use this feature.
Social media networks are always on the lookout for new features which will make them more popular. Instagram struck real gold with their stories, because it allows you to post a series of photos. Those photos are only visible for a few seconds each – shades of Snapchat. It also allows you to go live if you want – a bit like on Facebook. The boundaries between the different platforms are always being pushed and it is a great time to be a social media user.
This depends on which sort of device you use. There’s a good chance you already have access to these new features and aren’t aware of it. If you use an Android device, the improved version of Instagram allowing you to make Instagram Story even easier has already been rolled out.
For iOS device users, you will have to wait. This isn’t necessarily bad news and there is no actual date which has been given for the roll out for iPhones and iPads, but word on the street is simply “soon”. This means that the majority of smartphone users will have access to the new and improved version of Instagram this summer.
These improvements from Instagram will make a lot of the actions you perform using the app so much easier. The real boost though is for those who wish to post an Instagram Story. For some brands and social media influencers, this could be several times a day.
Imagine how much time can be saved now that you can upload every aspect of your story in one go. And it’s not just on Instagram where you’ll be spending your time promoting a brand or business – you’ll be using every single social media platform you can. This equates to hours every week and anything which can shave a few minutes off this is a real bonus.
We told you there was nothing to it! The steps are easy and anyone can learn how to create a blog in 2018. The technology is so friendly now. We hope it’s clear that the hard part is making your new blog work and grow in the long run. That takes serious effort, dedication and planning, but it’s far from impossible.