There are often new marketing terms which crop up. Sometimes you will understand what they are and sometimes you won’t. One thing’s for sure though, it’s important as a digital marketer to know all about these forms of marketing. In this article we will discuss inbound marketing. We will tell you exactly what inbound marketing is and how you can best implement this particular kind of marketing in your business’ marketing strategy.
Summary: 5 Minutes read, Level: Beginner
The best place to start in our inbound marketing guide is to give you a quick idea of what it is. To put it quite simply, inbound marketing is a way of attracting customers to services and products by using social media, search engine optimization (more commonly known as SEO) and content marketing.
Inbound marketing is very information-based and is all about building a rapport with customers and potential customers.
Inbound marketing is more about creating trust and a personal experience for customers. Outbound marketing is kind of the opposite. Outbound marketing does not rely on you approaching customers, but relies on them approaching you. This is done through traditional advertising, on TV, or in newspapers and magazines, for example.
Both forms of marketing are equally valid, but in an age where most of your potential customers are regular social media users, inbound marketing is definitely of a higher importance.
There are three goals with an inbound marketing strategy:
This might seem like an overly simplistic view, so let’s take a closer look at each of these points.
The goal of your business is to attract as many customers as possible, that much is obvious. How you go about attracting them is the key to starting your inbound marketing. You need something snappy or attention grabbing. A cool video or advert is what people need in order to notice you.
Once you’ve attracted your customers, you need to give them something in order to stick around and land that sale, or to make sure they return. Engaging with customers is quite simple when you know how. You will need a social media presence where you interact with customers by answering their questions or comments, and you will need a blog with regular, interesting and relevant content.
There are many ways to delight a customer, and you should be striving to achieve this on all fronts. Your products should speak for themselves, but you can help to further delight with fantastic customer service and entertaining engagement.
It might seem like hard work when compared to the outbound marketing strategy of simply making an advert for TV, but it actually will be cheaper on average and once you get a feel for it, it will become second nature.
You might have a good idea on how to attract, engage and delight, but there are a few pointers which you need to take into account.
Get your Inbound Marketing Basics
These points are by no means the definitive guide to how to be 100% successful with your inbound marketing campaign, but they are good building blocks with which to start. Every business works in its own way, but these fundamental points will definitely set you on the right track. As with any other form of marketing, a good deal of trial and error will be needed to figure out what works best for your business.
An excellent place to fill all of your inbound marketing needs is HubSpot. HubSpot Academy will provide you with many free tools which can help your inbound marketing skills and strategy. There you can find out exactly how to give your business a boost with an excellent inbound marketing strategy.
Now that you know the basics of inbound marketing, you’re ready to give it a try and see how it can help your business to grow and improve. To find out more about inbound marketing and to get help implementing your own inbound marketing strategy, go and have a look at hubspot.com. They are true experts within the field of inbound marketing, and they can offer great advice and services to businesses of all sizes.