As a digital marketer, you should always be looking for new ways to help boost sales. There are many social media platforms which can help with this. You are surely already using Twitter, Instagram and Facebook, but what else is there? Well, there’s Facebook Messenger.
Summary: 5 Minutes read, Level: Expert
Facebook Messenger isn’t just for sending private messages. It can be an invaluable tool and should be part of your digital marketing arsenal. Read on to find out how Facebook Messenger can help your digital marketing strategy.
There are obviously billions of Facebook users, but how many use the Facebook Messenger service? There are over 1.3 billion active users on the service every single month and over 2 billion messages are sent there each month.
The idea of using Facebook Messenger for marketing or selling products or services is not a new one. Some businesses saw the potential of the platform a long time ago. They have been using Facebook Messenger with great success for years. But these businesses are in the minority.
It is still a greatly untapped resource for many businesses though. Facebook have introduced a feature which allows users to purchase products directly through Facebook Messenger and it is now really geared up to help businesses. Now is the time to strike, before every business jumps on this potentially lucrative bandwagon.
Anyone can sign up for Facebook Messenger, but not everyone can make full use of its potential. There are a number of steps you need to take to make the messaging app work for you.
This is the most important part of your operation. Creating adverts is one thing, but there needs to be a clickable link to your products. Consumers can be lazy and a simple ‘go to our website’ call to action doesn’t work if there’s no hyperlink to it. Linking your actual online store to the app makes the consumer’s experience that little bit easier. Quick shopping is what people want and you need to give them precisely this.
A lot of customers complain that they have negative live chat experiences with various online stores. With Facebook Messenger you can create a chatbot who will field any queries customers might have. This can be tailored to talk to customers in exactly the way you wish and on the rare occasions where the chatbot is unable to deliver a response due to not understanding a question or comment, you will be sent an immediate alert. That way you can intervene and field the question yourself. It also allows you to operate a 24/7 customer service option. Chatbots are highly effective though, and will leave you to concentrate on other areas.
A chatbot can also be used for data mining. There’s nothing wrong with this. The data you mine will help you tailor your campaigns better and that can only be a good thing.
The ability to buy things immediately with one click appeals to consumers in a hurry. This enables customers to buy without leaving the Facebook Messenger app. Don’t underestimate the importance of this. Many Messenger users will spend a long time on the app checking messages and links to other pages which will take them off the app are something many respond negatively to. Making shopping quicker, easier and keeping a user on the same platform without redirection is the key.
People want to be entertained. This is where your chatbot can help you once more. The chatbot will engage with your customers and can be programmed to use trivia or jokes that fit your brand image, of course. In order to stand out you may well need a gimmick and your entertaining chatbot can be just the ticket.
There’s no better stuff than free stuff. It’s a necessary evil to promote your business. Exciting giveaways on social media create a real buzz and the promise of free products will really get people interested. Use the usual social media tactics of getting customers to like and share your posts or to use specific hashtags. There are lots of ways you can get inventive with this, but Facebook Messenger is a great place to launch a giveaway campaign. Make sure you monitor which kind of giveaways work the best and lead to more sales.
Analytical tools are invaluable for absolutely any digital marketer. They can help you figure out what does and doesn’t work, when your posts are most successful and which kinds of posts generate the most leads or conversions. Study analytics often to make sure you’re keeping your business on the right track. Facebook Messenger provides customers with everything they need in this respect.
It really is that simple. Facebook Messenger is an app which is available to all users of Facebook and your business should already be on the social media platform. As with everything else you will need to employ a good deal of trial and error to figure out what works best. The points we’ve outlined are crucial, but how you use them all is up to you.
With as many as 64% of Facebook users being on Messenger – even if they don’t all use it regularly – the potential market is huge. This market needs to be tapped into. And right now before it is flooded with businesses is the time to get the ball rolling.
Ensure that your business is on Facebook Messenger today and you can start increasing sales like never before. You’ll be surprised by how easy it is to do and you’ll be even more surprised by the results.