If you’re serious about making your business a success, then Facebook marketing is definitely a method you should use. A lot of businesses use Facebook marketing. Not all of them are utilising it correctly. For instance, should you use a boosted post or a Facebook ad? Many don’t know the difference, but it is crucial. Here we will help you hone your Facebook marketing skills and tell you the differences between these two different kinds of post.
Summary: 5 Minutes read, Level: Advanced
When you use a Facebook marketing strategy it is important to be aware of the differences between boosted posts and ads.
A boosted post comes from a post which already exists. You might have noticed this feature on your personal Facebook, particularly if you have your own page or group. Facebook gives you the chance to pay to increase the reach of a particular post. This is what is known as a boosted post.
From a business perspective a boosted post can be very useful. You can use part of your advertising budget to pay to boost a post. There are various levels of payment based on how many people you wish to reach. Facebook will then use its algorithm to determine which users your post should target.
A boosted post will be seen in the feed of a lot of people and is perfect for getting your audience to engage with you through likes, comments and shares. Read this article to learn more about boosted posts.
Facebook ads give you the option to customise your promotion in a different way. In order to place one of these ads you will need a Facebook ad manager account. This is very quick and easy to set up and you can be up and running with this in a matter of minutes.
With Facebook ads you will have a lot of options. There are multiple types of ads which can be placed. You can use video and audio, you can link to your site and you can use other calls to action in your advert. Ads will appear in users’ news feeds or on Facebook Messenger.
Of course, each business is different. What works for one may well not work so well for another. That’s why you need to weigh up all the options and decide what you wish to achieve from your Facebook marketing campaign. The following factors need to be taken into account:
You won’t necessarily immediately figure out whether a Facebook ad or boosted post is best for your Facebook marketing campaign. It is possible that you may need to try out both and see which works best.
If you choose to do this, you should spend only a small amount. There is no point in investing thousands in a doomed advertising campaign. Boost a post and pay for a small ad campaign and you can use analytical tools to determine which works best. The same goes for determining which time of day either is most successful. Some campaigns work best when users see them at breakfast time, whereas others have a greater impact in the evenings.
In addition to figuring out which marketing method works best you will also have to discover which kind of post to boost or which kind of ad to create. The whole thing is a long learning curve. It is important that you learn from it as you go. Nobody knows instantly how to create the perfect Facebook marketing campaign and you need to be adaptable.
One thing which can help you is your competitors. Have a look at how they promote themselves and you can do something similar. Don’t copy it directly, but their Facebook marketing campaign can help point you in the right direction for what should be most effective for you. Some competitors might even talk to you about it. Business seminars, both offline and online, are a great place to discuss things such as Facebook marketing. Networking can really help you out in this situation.
Facebook marketing is a great tool to use for your business. Use it right and you can enjoy great success. That’s why it is imperative that you decide whether a boosted post or Facebook ad is the best to use.
Hopefully this article has given you a greater insight into each of these and you now have a better idea for how to implement your Facebook marketing campaign. Whichever way you choose, make sure it’s the right way and remember that the world keeps changing. What works best today may not work best tomorrow. Make sure you constantly evolve and always run your Facebook marketing in the most effective way.