Greatness doesn’t just happen without any forethought. As a blogger you need to make sure you are doing everything possible in order to achieve success. As important as your blog is, it’s nothing without planning. Read our guide to find out how planning your blog posts can help you to achieve your goals and targets.
Summary: 5 Minutes read, Level: Beginner
It might sound a little boring, but research is a very important tool for every single blogger. The best way to research for your blog posts is to read other blog posts.
Your competitors are not your enemy and they are actually there to help you. Have a look at their blog posts and you can get a much better idea of how to formulate your own for success. Plagiarism is a definite no-no, but you won’t be copying the content verbatim, you will be looking to see what they do. This way you will have a much better idea of how to make your own fantastic and successful blog posts.
You should also research what’s hot right now within your chosen niche. Then more relevant your posts are to current trends, the more successful they will be.
Writing a bad blog post is as effective as writing no blog post at all. That is something you don’t want to do. If you’ve read other posts you should have a better idea of how to make yours stand out, but make sure to focus on the following points:
A blogger should not write posts which are too long or too short. Aim for around the 1,000 word mark and you should hit the sweet spot where readers retain interest throughout.
Try to always write using the same style. It should be informative and friendly, never boring or condescending. Write in the same way you would talk to a friend and make sure the content is always engaging.
Nobody wants to see a gigantic chunk of text and you can break yup the writing of your blog posts by using photos, embedded videos and other graphics. Always make sure they are relevant to the written content and that you have permission to use the material if it belongs to someone else.
Your blog is a promotional tool and you should always make sure there are links to your website and to your products in it. This is arguably the most important aspect of your blog.
You will need a blog planner to help you. This is a tool rather than a person and every self respecting blogger is using a planer these days. There are a number of points you will need to con sider with your blog planner:
You should post regularly to keep the interest of your readers. How often is too often? That’s difficult to say, but a new post every two to three days should be enough.
All blog posts should be promoted in order to ensure that the maximum possible number of people read your content. Post in Twitter, Facebook and Instagram that you have a new blog post online and encourage followers to share the posts. This can be done by using promotions and free offers as well as hashtags which engage users.
This is key to gaining the biggest number of readers and potential customers. The time which your blog promotion has the greatest impact can vary. It depends whether your followers are moist active in mornings or evenings and which country they are in. There is nothing stopping you promoting a post multiple times and trial and error will teach you when the best time to do this is.
Obviously you’re a busy person and you might not always find the time to be a blogger when it’s required. Tat’s way you can use a planner to figure out when you have the most time to create new posts. You can write as many posts as you like whenever you can. Build up an arsenal of posts in your drafts so you always have something ready to go when it is needed. You can then schedule these posts to go live whenever you wish and create a regular stream of content for your eager followers.
With regular content you can drive more people towards your website and ultimately increase your sales. Your planner should include forecasts for sales and revenue and you should always be striving to meet these targets.
The blog posts can be used to promote items you sell and you can include giveaways and other promotions to create more of a buzz around your company. If you encourage people to share your blog posts on social media you can reach a wider audience. There is no end to the number of ways you can use to encourage social media sharing. Be inventive and watch your numbers grow!
Being a successful blogger is no different to being a success in any other area. You should always be open to new ideas and you should be constantly looking to improve. The rules of successful blogging are constantly changing. It might happen that longer or shorter posts become more popular. Paragraphs might need to be more concise. Bullet points could become more important. There are many ways which blog posts can change depending on what readers generally think.
You should always make sure you have your finger on the pulse of what great blogging currently is. Read as many blogs as you can – not just your competitors’, but other successful blogs too. That way you’ll always know what needs to be done to make you a stand-out blogger.
To be a great blogger you need to also be a great planner. If you follow our tips then your sales should go up. You will also be more in control of your blog and your business as a result.