Email marketing is still a very important channel to get in touch and keep constant contact with your customers. Read this article to remember which emails you need to send in order to optimize your email marketing!
Summary: 5 Minutes read, Level: Expert
Quite often marketers do not attach much importance to emails and their informative value. Remember, emails are still very much an effective tool for making the right impression on your target audience. They bring you closer to them during crucial times, such as when you launch a new campaign, introduce a new product or make an important announcement.
This is the most commonly sent out email and you already know how to carry it through. There are numerous things you want your audience to know about. You want to announce your next sale or the launch of your next book, or your next webinar date, or a coupon or a cash-back offer, the list is practically never-ending. In this email you can demonstrate and promote a particular offer. It is usually a solitary marketing offer that has a call-to-action link leading to a specific landing page on your website made particularly for that specific offer. Designing an email for a particular offer? What is the main component of it that you need to remember? Simple, that particular offer itself!
The trick to getting maximum responses to this email is to keep the copy short but descriptive enough; make it crisp and light and it should be able to convey the offer’s value to the user. In addition to all this, make sure that the call-to-action (CTA) link located in the email is big enough, catches their attention and is clear so that it easily differentiates from your email copy or the actual message. Some marketers also use a big CTA image or button just underneath the message so that it is quiteclear to the receiver what exactly the action is that you want them to take.
Product related emails can be a tricky business. Your users won’t really be interested in receiving these too often. Yes, they’re of the opinion that these are typically not as engaging as the ones that have an offer or a discount coupon in them. However, these mails are still essential and as a marketer it’s very important for you to keep these mails to the point, very simple and straightforward.
Many brands and companies would send monthly or even weekly product info or digests to their customers to keep them updated about the latest developments in the company. True, there is a certain fanbase and a rather chunky user group that will be very much interested in the latest news and features but you need to understand that it’s still going to be a chore for them to first read about it. Rather than showering your contact list with a long list of emails regarding every update, send them a short summary of all the new updates about your products periodically. Opt for a large and clear headline, followed by a short description, and also an interesting before-and-after image of the new and improved offer, product or feature clearly.
If you run and maintain a blog, an online magazine or an e-book or have a media outlet, you may send out a weekly or monthly roundup of written content such as short stories or blogs or articles to your users. What is important here is that you share these emails in the most visually appealing way. It’s always better to use attractive images along with strong and attractive headlines, and a brief copy in these emails. And what about your CTA? This should be a clear-cut message for your recipients, that if they want to read more, they should click on the link (CTA) right now! Such a simple format and it allows you to use visuals and limited text to attract your reader to each article you publish.
This kind of email is an incredible way to promote all your upcoming events, product launches and new projects that attract media attention and large crowds to the venue. The critical part is how to lure your audience to your event and derive a registration from them for the actual event. Here, you have to clearly showcase why your event is going to be worth their attention and attendance. Show them visuals, give them perks and attract them with lucrative offers that they can’t resist.
Do you know how effective these dedicated or personalized emails can be? More often than not, a company may send a dedicated or specialized email to a select few or a group of contacts in your list which might belong to either the same age group or income or geographic location. These emails can be very specific. For example, you can invite them to a conference or event that helps and supports a charity or a social issue that they might already be attached to. In this case you should just send out a personalized or dedicated email to make them aware of any news and developments in the event and the like.
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Do you send out a thank you email whenever a lead, prospect, or a user fills a form on your site? These are the kickback emails which should automatically be sent to them the moment they make a submission. Depending on what kind of form or application they have filled in on your landing page, these emails would be called thank you emails. They show how much you appreciate the time your users take to fill in your forms and that their effort matters to you.
Don’t underestimate the power of the welcome email. This is the perfect opportunity for acknowledging your consumers and also providing them with more valuable information about your newsletters, products and their features and trials and other offers.
Remember, your consumer or user is going to be waiting impatiently to see whether or not the transaction they initiated at their end is complete. Make sure that the text and messages contained in your confirmation emails are not vague. It is absolutely essential for you to make sure that the information you really want to confirm is immediately evident as soon as the user opens the email. A confirmation email from you should be just that – a confirmation email.
Emails are an important tool of communication with which you can establish strong relations with your users. They are here so that you can cast a strong and everlasting impression on your audience. You might find countless reasons outside of this list as well to use this tool to further your market share and increase your conversions every time you send out a string of mails.