You want to increase your website traffic and wonder how you are going to do this? This article will give you all information about how to drive website traffic – start reading!
Summary: 4 Minutes read, Level: Beginner
How to drive website traffic? Your content is great, that much you do know, but it isn’t being seen and read by as many people as you would like. Writing and creating content is only one part of making your blog or website a success.
What you need is to use a few little tricks in order to make sure you’re higher up the search engine results and ultimately drive higher volumes of traffic to your website or blog. It might sound difficult, but don’t despair – you can do it and soon you´ll see the results in your website traffic!
Don’t ever forget this point – your writing and your content are the most important factors to drive website traffic. Without these it doesn’t matter how many readers you manage to divert to your site, they’ll most likely never return. The type of content can be more decisive though and what you add to it can be very helpful, along with following the rules of SEO regarding the length of a post (between 300 and 800 words is the optimum), usage of keywords (1-2% per post for each keyword) and use of headings and sub-headings. What you write and what you have to say are going to bring people to you, but the way in which you say it or the style in which you present it will help you drive traffic to your website or blog. Check out this video to get to know what makes good content. And try some of the following:
This can be a longer piece or it can be broken down into several modules and posted separately. The ‘everything under one roof’ approach can attract a lot of traffic if your niche is something that’s relatively new.
Another approach to increase website traffic is to make it a ‘how to’ piece. People are always looking for easy solutions to problems and if you can give them an angle on this then you will see more website traffic come your way.
Product reviews are a great way to stay within your niche and recommend products to your readers in order to drive website traffic. There is also the potential of sponsorship once your numbers grow or at the very least a selection of freebies from a company grateful that you provided them with free advertising.
This could be dangerous, depending on what your opinion is and who or what it’s on. Be honest with your opinion without being too scathing. Mention pros and cons and if one outweighs the other then so be it. You could get a reputation for being someone who tells it how it is and you might attract some criticism, but you’ll also drive website traffic by attracting new readers to your blog.
The list format is very popular is it provides a quick to read summary of bullet points. The skimmable way of presenting content is very SEO friendly as well as making you draw comparisons to popular list-based sites. List content is highly shared on social media, so don´t forget about this point if you want to get website traffic.
It doesn’t have to be with someone famous, but bonus points if it is. Depending on your niche there might not be too many “names” you can call upon, but there are plenty of options. If your niche is fashion you could interview the owner of that cool little boutique in town or perhaps some students from the local college. It adds another dimension to your blog’s content.
This might involve a lot of work on your part, but researching something and showing your findings could make you an online sensation, particularly if what you research has never been done before. If that all sounds like too much of a time-consuming exercise, then a case study is another option. Well presented facts, figures and findings make compelling reading for fans of your niche and will get you website traffic.
There are other ways to help drive traffic to your website or blog too. Watch Neil Patels ideas to generate more traffic.
If you go down the guide route then you may have more to say than you can fit into a blog post or a series of blog posts. In that case an ebook could be the way. It’s incredibly easy to self publish on a variety of platforms and you can promote it in exactly the same way. You can even generate interest by having a free giveaway of your ebook. You can mention the ebook on your blog and perhaps even get someone to review it for you. Remember to mention your blog in the ebook to drive website traffic back to from readers who found it via an ebook store.
Podcasts are great to get website traffic because people can enjoy them on the go and while they do other things. You can have it as an audio version of your blog, have guests to help you discuss a topic or interview someone. The options are many. You can promote it on your blog and mention your blog on the podcast in case your listeners found you by another means.
There are things you can add to your already fantastic text in order to get noticed and drive more traffic your website. Try one of the following:
Why write hundreds of words when one infographic can some it up for you? Infographics are the most viewed and shared form of content online. They are incredibly popular with social media users as they are snappy and convey information in seconds without all those pesky words so they are perfect for today’s need for instant informational gratification.
Memes are everywhere. They’re already all over Facebook and Twitter and they get shared like nobody’s business. You can use them to drive traffic to your website. A fun meme in your post – make sure it’s relevant to what you are talking about though – could make your post go viral.
This is fairly open and you can make your own video or embed one from YouTube in your blog post. It depends what your niche is really. If your niche is to do with makeup you could make your own video of how to apply it using certain techniques, for instance. People will appreciate that you’ve taken the time to demonstrate it yourself. Ultimately videos are great for your website traffic because showing is better than telling. Here you´ll find more ideas that drive traffic.
Start experimenting and try something new! Don´t be shy when trying to find ways to get website traffic! It´s a good and helpful thing to get out of your comfort zone!