In order to be a success in business, you need to keep abreast of all new developments. It doesn’t matter how good your product or service is if your content marketing isn’t up to scratch. Here we will identify the top content marketing trends that we expect to be hits in 2019. The world of content marketing is constantly changing. Read our guide and get the jump on your competitors.
Summary: 5 Minutes read, Level: Advanced
Content marketing is a way to get information to customers or potential customers. Ideally it will influence their decision to make a purchase. It’s not just a sales pitch though and content marketing is also about giving customers something else they need – entertainment and stimulation. Research has shown that businesses and brands which use good content marketing fare much better than those that don’t.
Whether you are already using a targeted content marketing campaign or you’re totally new to the game, we will tell you which elements of content marketing to use for 2019.
The length of content is something which divides opinion. Many people say that content should be short and snappy because people have a barrage of new information each day and they don’t want to read lengthy pieces. Others say that long content is better as it gives readers something to sink their teeth into. Which is right?
While both camps have certainly been correct at some point, it is longer content that will be king in 2019. This is great news for those with a lot to say. Not so great news for those who rapidly assemble multiple short content pieces. This is partly the reason for the swing towards longer pieces of work. Pretty much anyone can create a 200-word post about anything and the internet is flooded with short pieces of content. In order to be considered long, a text should be a minimum of 2,000 words. This means that content must be well researched – it is almost impossible to create a 2,000-woerd post of just ‘fluff’ or filler.
As with all forms of content, you should ensure it remains engaging and is written using a friendly voice. Content creators can really have their day in 2019 and those who create quality, long pieces of text will really be in high demand.
Remember that you should use graphics and/or photos relevant to your content in order to break up the text. All the usual rules of writing blog posts or newsletters apply – it’s just that they should be longer than perhaps you’re used to.
Content marketing isn’t just about what you can read; it’s also about what you can see. AN important statistic to remember is that almost 65% of Facebook users who watched a branded video went on to make a purchase. We’re not talking about expensive ad campaigns though. There are a number of ways which you can capture the attention of your audience.
But what sort of content should you make? A ‘how to’ video pertaining to a product you sell is a good idea. Keep your content unique, engaging and entertaining.
Any business worth its salt has a Twitter account and a Facebook page. But are you using these to full effect? Successful content marketing requires a certain amount of effort and weekly advertisement posts on your accounts won’t cut it.
Social media users need regular, tailor-made content. Make sure you post something several times a week and make sure it’s good content, targeted to them. The playing field is crowded and you’ll need to do your best in order to stand out.
As well as the traditional Big Two of social media, you should also be using LinkedIn, Facebook Messenger, Instagram and even Snapchat. The greater your presence on social media, the better your content marketing strategy will be.
Bots have had a bad press in recent times, but they aren’t just for allegedly meddling in elections. Chatbots are automated to interact with customers. Many businesses use them to form their customer service department. This is a great idea, but there is room for expansion. Why not use a chat bot to interact with your customers on social media? They can be programmed specifically to deal with selected queries and conversations. If an unexpected question or interaction arises the bot can alert you and you can step in. Chatbots are a way to offer round the clock service and that gives your business a much greater presence.
Thanks to the likes of Siri and Alexa, people are now becoming used to voice-controlled technology. It is a fun way to search online and if you can incorporate this into your content marketing strategy, you’ll be on to a winner. In the US there are 42% of online users who believe that smart speakers are “essential”. This statistic cannot be ignored and the sooner you tap into this corner of the market, the better.
And that is where we expect content marketing to head in 2019. Some of these points you might already have covered with your current content marketing strategy and some might be totally new ideas to you. Remember that tour job is to entertain your customers as much as it is to sell to them. All content should be unique and fresh and you might want to experiment with times and platforms in order to find out what works best for your business.
The main thing is that it is fun. The content marketing world has never been so vibrant and for those of you who like to think outside of the box, it could really be your time to shine.