The leading Internet browsers such as Mozilla Firefox, Google Chrome, Bing, and Microsoft Internet Explorer give due importance to title tags. They display it in the tab/window border/title bar of the. The same content is used as the default link when a particular site is added to the favorites list by a user. Here we are going to move beyond the favorites list and delve into the various ways a title tag can be of help to you in getting more clicks.
Summary: 5 Minutes read, Level: Expert
A title tag is what it does. It is the tag that we use to tell Google and other leading search engines and the users what a particular page is all about. It holds a lot of importance in SEO. Having unique and relevant title tags helps users and Google’s crawlers identify a business and what its page stands for. This element (title tag) is an essential aspect of SEO and it gets displayed in the search results list or page for a related search query.
So, your website is ranking on the first page of the SERPs of the leading search engines, do you let the title tags remain the same? Of course not! It is time to tweak them to try and enhance your click through rate. Do bear in mind that adjusting or editing your title tag at this point could lead to an improved conversions or click-through rate but it could also negatively affect your ranking if you remove any keywords, phrases or locations.
When you change or alter a title tag on any given web page or your website, it takes some time for it to show effect on Google or any other leading search engine results page. Yes, search engines will have to re-crawl your website and adapt to the changes in order to display the final results. So, this proves just how crucial title tags are in enhancing the click-through rate of your website. Let’s find out the various ways you can make your title tags more relevant and attract more clicks for your website:
Numbers are eye catching and always call for attention of the users. Examples such as “5 Signs Of Hyper Tension,” “10 Tips To Save Up To 30% On Car Insurance” garner more attention and they also feature your primary keyword and make for a great title tag. When a user sees these numbers in SERPs, he tends to go for them because these are definitive and display a certain degree of authenticity. Thus, they are able to get a higher click-through rate as compared to headings that do not contain any numbers.
The human brain is trained to find specific things and facts that easily stand out. A user goes through a lot of information when they’re scanning the search results and by nature the human brain tries to grasp on to something that shows specifics and can be verified later. Numbers are a unique way to do that as they suggest some amount of research and rationale behind such title and the attached claim. It encourages the user to click through by displaying enough authority over the subject.
Examples of title tags that make use of dates are, “16 Best SEO Strategies For 2017,” or “Top 12 Iphone Alternatives November.” Including the current or coming year in the title tag is a little generic yet effective. You can also include a specific month as shown in the second example. This makes for a very relevant and time specific result for the user. If a user is looking for the best and most effective strategies or the most advanced and latest gadgets, these title tags are more than sufficient to guide him in the right direction.
This also leverages your CMS. It gives you a push to keep yourself and your web content up to date and more relevant. Keeping in tune with the latest developments lets you keep abreast of the most current topics and that reflects in your choice of title tags eventually as well.
Using different variations of the primary keywords in your title tags can actually help you out in many circumstances. It’s very important to realize how your user thinks because unless you’re able to understand how your searchers are searching you may not be aware of what they want from you and when. For instance, the words, “low cost,” “cheap,” and “affordable” are all used by your users when they are looking for a pocket and budget friendly restaurant on a Friday night. What do you do about that? Your top keywords would start to include “cheap restaurants,” “affordable restaurants,” “low cost Friday night dinner”, etc. However, these are just hypothetical examples that are intended to give you an idea about how you can optimize your website for the most relevant keywords and their closest synonyms and meanings.
Title tags are important and tweaking them periodically over time will make them even more result oriented. They help you gain more traction with the most relevant audience provided you use them with tact and skill. To make the most of your title tags and become a master at their use to gain more clicks, you will have to be more proactive in your approach. Don’t be afraid to experiment and take risks. Don’t be afraid to welcome change.