There are many people who dream about a career as a Social Media Influencer. But how to get there? What does it take to be able to influence people? Find answers to those questions in this Social Media Influencer guide!
Summary: 5 Minutes read, Level: Beginner
Influence isn’t all about power, but it can put you at the forefront when recognising trends and make you the go-to person for new information about what’s what within your chosen industry. Influence on social media is even more important as you have a potential audience of millions who will all like and reblog your posts, giving you an amazingly wide reach.
It won’t happen overnight, that’s for sure, but if you follow these simple steps you could be well on your way to being a major social media influencer in next to no time.
You need an area of expertise or a niche. Think of what interests you and what you’re most knowledgeable about. It wants to be something that isn’t particularly well covered already so you might need to think outside of the box a little bit. If your area of expertise is fashion you’ll already know a hundred or more places online to get all the latest information. What about fashion on a tight budget or upcycling clothes for fashion purposes? If you’re offering information to people that’s completely unique you’re already taking a great stride towards success. That´s also what Jasmin Star recommends to do in her entertaining YouTube Video.
You don’t need blanket coverage of every single social media network and you will be fine with a minimum of two and a maximum of four. If you will be sharing blog posts then Facebook is the place to do it. If your niche is a fairly visual one then you need to have a presence on Instagram and if you are providing something instructional then you really need your own channel on YouTube. Sometimes less is more and what you don’t want to do is post exactly the same thing on ten different social media platforms.
You need a strategy for how you will promote yourself to become a social media influencer. Think ahead and not approach it haphazardly. Firstly you will need to know what your aim is and what information you intend to convey. If it’s something instructional, break your plan down into modules and go from there. You want to ensure that you have regular new content – it doesn’t need to be every day, but at least once a week you should be posting something new on every platform you use.
Followers need to be constantly prodded and reminded that you’re there. You should make sure you’re always several months ahead at least with ideas. Your content doesn’t need to be ready to go so far in advance, but knowing what your next ten blog post titles will be, for instance, is a huge advantage. Read this article of Business News Daily for further information.
Networking might be one of those office buzzwords you hear a lot that can be quite annoying, but it is of great importance in your quest to be an influencer. Reach out to others in the same industry as you. You might be pleasantly surprised how many people are willing to share information and give you tips for free. Remember: these people influence successfully and you can follow in their footsteps.
It’s not just as simple as creating a social media account, posting a new blog piece and then sitting back and waiting for the followers to stream in. People are lazy and need to be pointed in the right direction. Go to message boards and chat forums that relate to the industry you’re in. Follow like-minded people on Twitter or Instagram and they might just follow you back and share one of your posts. It’s not going to happen instantly and you’ll need to work at it, but keep pressing on and you’ll get there. Your work will all be for nothing if you don’t try to promote it.
Once you start to get a decent amount of followers check your inbox. Fans of your work or potential customers will ask you questions on Twitter and Facebook and you need to keep an eye out for them. Brands who don’t reply to queries or who brush off their followers quickly get a bad reputation. You need to make sure you always reply to followers and a polite, friendly and informative way.
This should really go without saying, but it’s a trap some people fall into. Don’t ever try and rip people off or offer goods or a service for way over the price you know it should be. Put yourself in the customer’s shoes and think about what you would expect. If you offer good value as a social media influencer there will be a lot of word of mouth promotion for free and you’ll keep people coming back.
Once you have built up your presence your work is done, right? Wrong. Your work is never done. To remain an influencer requires as much effort as becoming one and you will need to make sure your content is still cutting edge and well created. You will need to keep promoting yourself and engaging with your clients and networking to see if new things are afoot which you weren’t aware of.
Also check out Forbes Magazine for helpful advice. If you follow all of these points then success as a social media influencer can follow. Nobody said it would come without effort, but with the right attitude and a mixture of determination and perseverance you can do it. Once people are listening to you, you will need to keep them listening to you and your work to remain an influencer will only ever end if you decide to get out of the game.
You want to be an influencer but it’s only others who get to decide if you are one or not. Always remember who put you where you are and remember they also have the power to take it away from you if they so wish. Respect is key. Also modesty is probably not. If you’re a shrinking violet then you may not have the ability to influence.