It´s important that your online content gets noticed. In a vast expanse of information you need to make sure that you’re doing everything you can to get your content and pages ranked higher than others by search engines. Go on reading to learn how to best use alt tag and title tag optimization!
Summary: 5 Minutes read, Level: Expert
The use of images. If you use images, which you absolutely should be doing to accompany any blog post or article, then you need to make sure that you are using alt tag and title tag optimization.In an effective way as well. It’s definitely overlooked by many, but it’s an incredibly easy practice and you can have it mastered in next to no time.
Images are incredibly important to any content you post online, for a number of reasons.
Google uses images as yet another way to help its users. It identifies images and sifts out any duplicates in order to find the best and most relevant ones. Image searches are incredibly popular and the right tag text and choice of image can mean that it’s the image from your content people find. This gives you a new way of reaching potential readers and customers and simply cannot be overlooked.
The names of these kinds of tags might seem a little alien to a notice. But they are incredibly important and need to be implemented correctly in order to boost your page within search engine results.
Alt tags are absolutely essential and contain text which search engines use to classify and identify your image. The alt tag information is displayed on the screen in the event of an image not being displayed for any reason. The alt tag should be a simple description of your image – if the image is of a car, then the alt tag would read ‘car’. This is as simple as it sounds, but of huge importance.
The title tag is equally essential and should describe the image accurately. When a user hovers over the image the title tag will become visible. The more accurate the tag is and the more relevant the image and the title tag are to the image you are using, the better.
The importance of both of these tags cannot be emphasised enough. In the event of a visually impaired user accessing the page, the alt tags and title tags are read aloud to them, so accuracy is of the utmost importance.
We said that the alt tag and title tag should include an accurate description of the image, but there’s more to it than that. A tag reading simply ‘car’ or ‘boat’ could be a bit vague. You need to look at which keywords you are using for your text and incorporate these into your alt tags and title tags.
For example ‘car’ could become ‘the best SUVs on the market right now’ or any other phrase which suits your article and its keyword usage better. Don’t overload the tag texts with multiple keywords though. Spend the same amount of thought into your tag text as you would use for a meta description or any other SEO aspect.
If you are using an SEO plugin such as Yoast it will help you out a little. It will tell you when your tag text is ideal for the page.
It’s not just a case of finding a relevant stock photo to use with your text, a lot of thought has to go into it. You should also make sure that you’re not using someone’s image without their consent. There are a number of places online where there are free to use images. Some of them only demand that you credit the originator in order to be able to legitimately use an image. Original content is always best though and if you have the ability to create your own high quality images you absolutely should do so.
The image should of course pertain to the written content, but think also about the image and the tag text in relation to what a customer would search for. To return to the ‘car’ option, something like ‘cool sports car’ would obviously get a lot more hits.
The text for the alt and title tags should be descriptive, not too long or brief and not overloaded with a spammy use of keywords – one keyword will suffice.
Above all the image should appear natural. As with other SEO practices, it’s important to implement them but the reader shouldn’t notice that anything is forced or seems out of place. Great content will be seamless when it comes to your SEO.
The use of alt tags and title tags is incredibly important. The fact that so many people overlook this important aspect of content creation can really work in your favour. In fact the fewer people who know about it, the better it is for you. You can climb up the rankings on search engine result pages and other people will be baffled that they aren’t doing better than they are. Make sure you start to correctly implement images into your content today and begin to reap the rewards immediately.