Like many people, you probably have a blog. A blog can be a fun way to give information to your readers and it can be a great way to help your business. What about making money from your blog though? Is it possible? The simple answer to this is yes, you can. Affiliate marketing is something which can help you monetise your blog with great effect. Learn how to do this in our affiliate marketing for beginners guide where we will tell you exactly what you need to do.
Summary: 5 Minutes read, Level: Beginner
A good place to start with affiliate marketing for beginners is to determine what affiliate marketing actually means. Affiliate marketing is basically an agreement between you, the blog writer, and a third party, usually a retailer. The agreement involves the retailer paying you a referral fee for every customer who uses a link in your blog to make a purchase from them. It’s really that simple.
There are a number of supposedly guaranteed money making schemes that are available to bloggers, but affiliate marketing is the one which gives the greatest return and the best results.
You can place a link in your blog post. These are often available from the retailer and are presented as graphics or pictures rather than just a text hyperlink. If a reader clicks on the link and then takes action – they actually buy an item or purchase a service – then you receive a commission payment. These payments aren’t typically massive, but you are reliant on volume or expensive items. Two terms used for these actions are CPA (cost per acquisition) or CPL (cost per lead).
There is no financial risk to either side using affiliate marketing. The retailer doesn’t pay for advertising and you don’t incur any costs in displaying the advert or link. It’s a win-win situation.
It’s really very easy. If you use a blog service such as Blogger or WordPress links can be copied from a retailer’s website and pasted into the body of your text. There are often a number of different codes on the retailer’s site which are dependent on the blogging platform you use. Check before your post goes live that the link works and away you go.
It’s not just as simple as placing links to random products in your posts there are a few things which you need to take into account when starting out with affiliate marketing.
This is arguably the most important part of affiliate marketing for beginners. What you write about and the links in your text should match up. If you are discussing specific products then you should include affiliate links to those. If you have a more general blog about, for example, travel, you can use affiliate links to travel companies or hotel chains. Always make sure it pertains to your topic and don’t make it seem forced or spammy.
Take a look at other blogs similar to yours and look at what items they are promoting. Chances are that successful blogs will have done a bit of research or used simple trial and error to find out what works best. This can give you a good idea of the products you should be using in your affiliate marketing strategy.
Some companies give you a better percentage payment than others, often meaning a greater return for promoting the same products. More expensive items will obviously lead to bigger payments, but be sensible. Realistically nobody is going to buy a plane from a link in your blog, even if it’s relevant to your content. High-end computers or stereo equipment can be a winner though. Just remember that it absolutely has to be relevant to your content though.
No content should ever look like spam. It should always appear that links to products are there for people who are interested in your blog content. The post shouldn’t just be a means to try and sell a product. You should also not fill up your post with lots of links. Two or three will suffice.
Where should you place your links? It’s up to you. Avoid placing them at the top before any text and avoid the end of a post where people might not scroll down following your final words. Don’t break up a sentence or paragraph with affiliate links either. Place them wherever it looks best and wherever it makes most sense.
There are a number of companies you can use, but there are also affiliate programmes which encompass a number of retailers. This can be easier than looking at several sites yourself. The percentage payment might be lower, but it will save you a lot of time. They also provide you with a dashboard so you can see how you’re doing sales-wise.
If you want to go it alone you can and there’s nothing stopping you using your ingenuity. Contact companies and ask if they would be willing to pay you for using a link to their products. Not every company or retailer offers an affiliate marketing scheme, but you might be able to persuade them.
You can also ask others who they use and what experiences they’ve had. Not everyone plays their cards close to their chest and other bloggers will often quite happily share any information they have on potential affiliates.
That was affiliate marketing for beginner. It’s really quite simple. You should definitely be using affiliates as part of your blog and it can be an extremely beneficial thing for both parties. The chance to monetise content is one which should never be turned down. Business is business and advertising has long ruled the roost. Why not get your piece of the affiliate marketing action right away?