Most of your AdWords campaigns tend to give you a fluctuating result; success on one day and failure on another day! AdWords extensions are an excellent way to add weight to your PPC campaign and churn out stronger leads. How to do them? Go on reading!
Summary: 5 Minutes read, Level: Expert
It adds more information to your ads and makes it stand out to improve the chances of a click-through. In turn, it reduces your cost per click and also improves your conversion rates. However, the success depends on using the right AdWords extensions. We list some of the extensions that you can use, if you are not currently using them, for a better and faster result. Stay hooked:
Using this extension, you can advertise additional links below your ad copy that takes any person who clicks on it to your site. You can add up to four Sitelink extensions along with a brief description of the sub-page. It not only adds value to your ad and makes it stand out, but it also gives your call-to-action gains further weight due to detailed descriptions of your products/services. Through this visitors can land upon direct links to what they are searching for and thus this particular extension gives you a distinct, competitive advantage over those ads which lack it.
Using this AdWords extension, you can display your contact number, which any user can click on and directly dial when viewing the ad on the mobile platform. You can set the display timing as well so that the number is visible only during time windows when you have a representative available to receive the call. You can also turn on “call reporting” through which you can infer the phone conversion rate from each ad campaign. Visitors love it as they don´t want to waste their time browsing your website, but can immediately get in touch with you. With the generated report, you can also improvise and run better subsequent campaigns.
As evident from the name, this extension allows you to add your shop address, contact number and business hours in your displayed ad. It also has a ‘directions’ link or a map with distance on the mobile platform so that interested parties can easily reach your business center. The extension takes your local ad to a completely new level by showcasing just how accessible your business is to interested parties. The extension can also be utilized well if you have the business spread across multiple locations, as you can then easily link them to your ‘Google My Business page’. The extension is believed to improve your click-through rate of a campaign by about 10 percent.
What can lend more credibility to your business than a third party reviewing it and saying a few positive words about it? Using Review extensions, you can utilize the power of third-party reviews to boost your business. You can assure your visiting customers and influence their purchasing decision by showcasing a quoted or paraphrased review along with the website on which it was quoted. These appear just below your ad. However, this feature is not available on mobiles or tablets and can only be accessed on desktops and notebooks. Again the review needs to come from an authentic third-party site which is reputable enough to be approved by Google, such as TrustPilot, Forbes, Entrepreneur, etc. For lesser known review sites, you must link the review in such a way that it is attributed correctly by Google to be approved. Utilized in the right manner, it can be a great asset to your campaign.
Using this extension, you can add more detailed information about what your business sells to entice more customers. For instance, you can talk about different styles and range of products etc. They appear below the text as a header along with a list of values. It helps you to highlight your product or service range to your customers. This goes a long way in attracting clicks from visitors whose interest is piqued from what you have to offer.
When talking about AdWords, you cannot miss out on the exciting latest extensions in Google AdWords which are released in beta. They are still officially unavailable and you need to request for whitelisting to participate in the experimentation of these extensions. However, the data collated so far indicates a substantial potential and efficacy of these extensions. Thus, they make it to our must-use extension list.
This particular extension has been under development for quite some time now and has been initially available only in the US, but can now be requested by all English-speaking campaigns’ owners. Using this, the traditional sitelinks are replaced by image carousels. The appearance of the image, along with the text in the Sitelink extension, enhances your ad resonance with users since it strikes a chord with them emotionally by highlighting the product experience. However, the beta version of this extension works only on a mobile platform.
After being in beta testing for months, this AdWords extension is now finally available for everyone to use. Using this extension, you can seamlessly highlight and promote your sales, discounts and all offers of both a temporary and permanent nature. You don’t need to rewrite the creative aspect every time. You can easily add dates and specific times. The only thing you need to ensure from your side is that all your promotional advertising material should be on the landing page that any clicking visitor will come to. The beta testing of this extension has shown that this can increase your ads CTR by about 10%.
Undoubtedly, the marketing world can be unpredictable, but you can use any of the extensions discussed above to boost your engagement and drive clicks, leads and conversions of a greater ratio. Based on the campaign, choose the one that suits you best and is likely to give optimal results. You can also experiment in order to understand which one yields a better result for your business.