Becoming a blogger is no easy task, especially if you want to earn money with it. Important for a successful blogging career is to first find out what you are really interested in and what you want to blog about. Focus on a specific niche and achieve success. How? Start reading!
Summary: 5 Minutes read, Level: Beginner
It´s not easy to become an influencer and be successful right away. You’ve got to be prepared to put in a lot of hours and a lot of hard work. It is totally worth it though in terms of job satisfaction, kudos from your peers and if you’re lucky, money. In order to become an influencer in your chosen niche you should follow our handy guide to being successful with the following tips.
You will want to focus on something you know plenty about, after all you’re presenting yourself as an expert and it should be true because there’s no way you can wing it when it comes to something this important. Your chosen area shouldn’t be too broad. For instance if you choose to focus on makeup it can be a vast field with different types, different application techniques and so on. Perhaps make eye makeup or lipstick your focus. It’s a lot more specific and gives you the chance to target a more specific corner of the market.
You should research before you start too. How many other niche makeup experts are there? Are there too many for you to fit into the market place? Actually you shouldn’t let the presence of other people with the same idea stop you. It just means you need to be better than them and it will give you the incentive and push that you need to work harder to be successful and achieve success with your passion. Get more detailed information about how to find a profitable niche with Project Life Mastery.
You will need to post regularly on every social media platform which you use. Too often and followers might feel as if you’re spamming them, too irregularly and it’ll look like you don’t care. Somewhere in the middle lies the right balance to achieve success with your blogging. This is where it’s good to have plenty of competition. Check when they post – how regularly, which times of day, etc. Social media is very helpful in displaying the number of likes and shares everyone’s posts have and you can use this to your advantage. Check your own numbers too to get an idea of what time of day works best for your own posts.
It’s not all about you either. You should like other people’s posts, comment on them and share them. This will make you more popular with your followers as they’ll see you more as a real person rather than a faceless promotional account – having a photo of yourself as your profile picture will help too. Don’t be shy when it comes to engaging with your competition either. Don’t engage in a war of words or try to run them down – do the opposite. If you comment “great post!” and share something of theirs there’s a good chance they’ll return the favour and your potential audience will be increased. Your followers will appreciate you pointing them in the direction of other helpful content too. Find more information about what you need to know for becoming a successful blogger at Forbes Magazine.
Everything you post should be correct. When researching information for your posts it pays to use two or three different sources. The beauty of the internet is the fact that all information on everything ever is just a few clicks away, but the bad side is that absolutely anyone, anywhere can put this information there in the first place. You don’t want to be caught out posting unreliable information – remember that your followers are like minded and some of them may be of a similar expertise level to you. Fact checking is a definite must for a good and reliable blog you want to achieve success with.
Also make sure that all posts are full of correct spelling and that they are grammatically accurate. People joke about the ‘grammar police’, but is difficult to be taken seriously if you don’t write correctly.
And everything you post should be engaging too. Write in a fun style without seeming like you’re just reciting a list if facts and whatever you do, never be condescending to your followers through your content.
Contacting brands and companies can be incredibly helpful. If you’re intending to promote one of their products they will be only too happy to provide you with all the information you need for this – after all it is effectively free advertising for them and they’d be fools to turn it down. There is also the potential that they might send you some free samples for your efforts and in some cases they might even offer to pay you in a kind of sponsorship deal.
In any case having brand presence and endorsement on your site or blog which you will be sharing via social media can only be a good thing which can help create a good relationship with a brand and even attract other brands – companies have people watching social media to see if there are any influencers they can potentially utilise to achieve success.
When contacting brands or companies make sure you write the best pitch you can in order to stand out. Don’t be disheartened if you don’t hear back from them either – they receive scores of emails each day and you might be overlooked. Perseverance is key here.
If you’re doing everything right and still lagging behind others, don’t worry. Rome wasn’t built in a day and your reputation as a social media influencer within your niche won’t be either. You just have to keep doing what you’re doing and look forwards. You must be prepared to put the time and effort in as it won’t happen by itself.
Keep producing great content and keep engaging with your followers. There’s always more to learn and you need to make sure you keep up to date with all the latest information within your niche. Read everything you can within the industry and be a regular on message boards and chat rooms in order to keep abreast of any developments. Keep an eye on your competitors too – you don’t want them to be getting the edge on you in any way. For more tips about how to achieve success blogging check wikiHow.
Keep on keeping on and you will be a success within your niche, you will achieve success with what you love doing and everyone will see you as their go to source. That’s how to be the best influencer you can be!