Read this article and get the best tips for your perfect instagram post. Posting on instagram is easy, but how to get a feed which people admire and want to follow?
Summary: 5 Minutes read, Level: Beginner
If you’re using Instagram as a way to promote your business, and you absolutely should be, you need to be using it to its very best potential. A lot of people are blindly using the social media network to produce Instagram posts that are not quite cutting it. What you need to do is to produce the perfect Instagram post and to do so you need to think about the following 7 points.
This one should be the most of all. If you want to produce a great Instagram post then it should be something snappy. The photograph should be something which is extremely relevant to your brand or business and the kind of thing that customers love to see. If it’s something that ties into a promotional campaign, all the better, and you can even create an offer that’s exclusive to your Instagram followers to create a buzz about your products.
It should also go without saying that all photographs are clear and in focus. There’s nothing stopping you using one of Instagram’s many filters in order to enhance your picture though. To develop a recognition value for your profile it is advisable to choose, create or adapt one filter and stick with it. This helps you creating a cohesive Instagram feed.
How regularly you create an Instagram post is pretty much up to you. It should be quite regular though. It doesn’t want to be too regular in that you post every hour and it shouldn’t be too irregular, such as once every two weeks. You will figure out how regularly you need to post in order to keep customers engaged. One thing you should never do is block post – Instagram users hate to see multiple posts from the same user directly after one another in their feeds. Post 2-3 times a day ideally but always remember that posting frequency is not as important as consistency. There are various tools to schedule your posts.
As with all social media posts, the key to success with an Instagram post is when you post it. You need to think about where your customers or target audience are based and tailor-make your posts to suit them. Even customers in your own country might have a time when they’re more amenable to your content. This can also involve a good deal of experimenting and testing! Use analytic tools to find the best time for engagement.
Are you using Instagram Stories? You should be. Because watching Instagram stories is the biggest trend on Instagram lately and using this feature can help your business a lot. Stories are the best way to build an authentic and personal connection with your audience. The world of social media is changing and posting videos or photos in your story to show your latest campaign or just a short sequence of an average office day can generate a lot of interest among your Instagram followers. Short videos can be incorporated into stories and you can even create ‘go live’ on Instagram now which means you could also stream a promotional event to your followers.
The wording you use for a photograph’s caption can be very important. It should make grammatical sense and read as if it is completely natural, but that doesn’t mean you can’t employ SEO techniques in your Instagram posts. Users on Instagram search for various subjects in the same way as they would on a search engine. You can use keywords in your captions in pretty much the same way as you would when writing a piece of content. Hashtags are also important. These can be based on an event or a current hashtag which is trending or you can create your own. Hashtags are a great way of potentially reaching a much wider audience.
It’s not just about photos anymore and your Instagram post can include a video if you wish. The amount of time you can use on video is limited, but sometimes a small amount of time is all you need. If you want to show off a new range of products or your latest shop you can post a shot video to the platform. Think of it as like a short advert, but without the enormous budget usually associated with it. Many users have set their accounts to automatically play video content and even if they scroll past at high speed, a good video is certain to make them stop and watch.
Your users and followers are there not just to watch what you say in an Instagram post, but they can also help you. More and more companies are turning to their customers to help them promote themselves. There a couple of ways you can do this. Firstly you could enlist the help of social media influencers. They can promote your products in their own posts, often for a small fee or the promise of some free products. A good influencer with thousands of followers can really help you out and it can be achieved at a fraction of the cost of most marketing campaigns.
Another way to generate interest in your products is to run a competition. Ask your followers to take photographs of themselves using your product and attach a specific hashtag to it. You can then repost their posts or even run a competition where the best photo wins a prize. The more interest you can create this way the better. You could also suggest that people should repost your content in order to win a prize. Any way you can use to expand your reach and therefore potential customer base is worth a try and it doesn’t need to be expensive.
Now you know all there is to know about producing the perfect Instagram post. Check that you’re following all of the above points and you could well see an increase in the number of visitors to your site and ultimately sales will go up too. Social media may well have started out as a way of keeping in touch with friends and family, but in this ever-changing world it’s great to see a free tool which can be used for business. If this tool is used correctly it can be one of the cornerstones to a highly successful marketing strategy.