If you want to be successful when implementing a marketing strategy, it pays to be aware of any current marketing trends. This knowledge can be of immense use to you and it can save you time as well as improving results for your business. Here we will take a look at six of the best current trends you should know about.
Summary: 5 Minutes read, Level: Advanced
You might think that eye-popping ads are the way to grab a potential customer or even an existing customer’s attention and you would be very wrong if you think that’s all it takes. Anyone can throw money at an expensive marketing campaign and have someone produce films or posters, but the real key is to engage with your customers or client base.
Regularly posted, well produced content on your site will make customers engage more. Blog posts are the real key and the good news is they don’t need to cost a small fortune. You can write them yourself or pay someone to do it for you. In either case it’s much cheaper than regular advertising campaigns and will connect with customers much better. Obviously make sure that your content is relevant, up to date and mistake-free.
It’s not all about following the herd, and individuality still rules. Taking advice to not be the same as others, and in effect avoid advice at times, might seem a bit odd, but this is what works. Trial and error may well be needed and if you copy someone else’s method of being different then it’s no longer different.
Make yourself stand out by trying different approaches. The world is getting smaller in many respects, but in other it is becoming bigger. The rule book has been torn up regarding marketing and now anything goes. A display of individuality can give your marketing strategy a real ‘wow factor’. Be creative and don’t conform to what is deemed the norm. Getting noticed isn’t always easy in a crowded market place and you might really need to think outside of the box.
One of the greatest marketing trends involves not just engaging with, but listening and getting to know your customers. Make sure you interact with customers whenever possible and reply to all questions and queries in a personable way. Always use the customer’s name so as to appear less generic with your responses. Adopt a friendly tone and pay attention to what the customer tells you. This will not only improve your relationship with an individual, but it could also give you tips on how your business could be improved and in what areas.
Forming relationships with customers is something a lot of brands fall down with. You can really get your nose in front by following one of the most important marketing trends – engagement.
The marketing trends of using others to help you still apply. Social media influencers have a lot of power and reach. If you work closely with some of the top influencers you could be getting what amounts to virtually free advertising. It won’t actually be free because nobody does anything for nothing, but giving products to an influencer in exchange for promoting them or offering them a significant discount will cost far less than promoting a social media post yourself.
Social media influencers have thousands of followers and they can really help to create a buzz about your business with minimal effort on your part. Always make sure your relationship remains good with any chosen influencers you work with.
The power of video content is not to be underestimated. Thanks to popular social media apps such as Facebook and Instagram, you can now produce your own story. This plays into the hands of businesses both large and small and is one of the most often overlooked marketing trends that can be used to help you.
Video is an issue of both cost and engagement. Making your own video stories means that they don’t need to be expensive and overproduced. Customers appreciate this kind of content with millions worldwide looking at the stories of those they follow each day. It can be posted for free on the social media apps and doesn’t require any payment for promotion. Encouraging users to like and share this content through a promotional campaign makes it one of the most vital and valuable marketing trends you need to follow.
Email is still a vital tool in marketing and many companies are overlooking this. In some respects the world has moved on and much communication now occurs via social media, but the ‘old school’ method of email is still relevant. Using email to promote campaigns or products is one of the marketing trends which hasn’t really changed much during the years. Send regular communication via email to every client or customer on your mailing list.
That isn’t to say that you should ignore social media though. Social media needs to be used in conjunction with an email campaign as part of a successful marketing strategy. Knowing when to post and how often to post are key factors in your social media use. Trial and error and the use of analytical tools will help you to establish what works best.
Some of the points mentioned in our list might surprise you as you may have thought that these particular methods had stopped being used a long time ago. That’s not the case at all. As with any kind of fashion, sometimes things come back. Sometime things never go away either, such as the use of email.
Don’t ever assume that a particular method of marketing no longer works without seeing some evidence. Adopting all or some of these marketing trends will help you to see your business grow and if you aren’t using them already, you should implement them today.