The New Year is an important time for everyone. It gives us all chance to wipe the slate clean and start completely fresh. Many of us will make a resolution or two and for bloggers this is an important thing to consider as well. If you’re serious about making a success of blogging, then the following New Year resolutions are definitely something you will wish to adopt.
Summary: 5 Minutes read, Level: Entertainment
You might think your content is the best content in the world. This might even be true, but don’t become complacent. Always strive to make it the best possible. Improve your blog content by using photos or graphics which are relevant. The posts should be neither too long nor too short. The rules of successful blogging are constantly changing, so check out the latest requirements often.
You shouldn’t steal your competitors’ ideas, but it’s good to know what they’re up to. Make one of your resolutions that you will read other, similar blogs’ content to see how it can help you to improve your own.
It’s easy to say at the New Year that you are going to make a change and [post regularly on your blog. The reality can be different when you find yourself short of time. You can work around this by creating multiple blog posts when you have time. You can then schedule these posts so that they appear every few days or however often you wish to update your blog. That way your readers will have a regular source of new information.
Writing content for your blog is easy, but promoting it isn’t always so simple. You can link to your posts from all the popular social media networks, but when should you do it? This is where research comes in, mixed with trial and error. Certain times of day or night will work better than others. It depends where the majority of your readers are based. You can promote it multiple times at different times of day, but not too much as it will seem like you’re spamming people’s feeds and timelines.
Remember the reason you write a blog – to make sales. Keep your posts relevant to your business and always link to your products and services through each blog posts. You want people to read what you have written, but you want them to part with their money even more.
The online landscape is changing all the time. As a blogger this can work in your favour, and one of your New Year resolutions should definitely be to take advantage of different ways to promote yourself. You’re surely already using Instagram, Facebook and Twitter to promote your blog posts, but have you thought about others? Facebook Messenger can be used for marketing, as can the new Instagram TV. You can also use YouTube. A video of you talking about your blog could be the way to drive more traffic your way. Don’t be afraid to think outside of the box.
Your resolution was just to improve your blog, right? Well yes, but don’t forget to make sure your website is also up to date. If you’re using your blog to direct people to your site (as you should be), then all information there should be current and correct.
You are always looking for ways to increase sales. One way to do this is to run promotional campaign. It might pain you, but giving things away can often work in your favour. There are many ways to do this. Run a campaign where people have to make a video of themselves using your product or have a simple quiz with prizes. There are so many ways you can utilise this. Always encourage your readers to like, share and retweet your posts. Incorporate a hashtag into all of your blog promotion and encourage people to start using it too. This can create a real buzz around your business.
Your blogs are being read by thousands of people and that’s good. Is there more you can do? Yes there is. A lot of your readers might not be customers and might not even have looked at the rest of your website. One thing you can do this New Year is to encourage readers to sign up so that they receive a notification every time a new post goes live. And by getting people to sign up you will have a list of email addresses which you can then use to send promotional emails to. Some people might respond better to emails of offers than they do to links on your blog.
Blogging is an important part of your business, but don’t forget that it should be fun too. It should be fun to write and it should be fun to read. Never make it seem stuffy in any way and find a friendly, knowledgeable voice with which to write. This will keep people coming back time after time to read your content. And this can in turn lead to more sales. A win-win situation!
So with New Year coming up you might want to think about which resolutions are for you. You might well already be using some of the practices we’ve outlined in the above article – great if you are! If you aren’t, however, then there are a few resolutions you need to implement this New Year.
The New Year gives you a new chance and as a blogger you should embrace this opportunity. As with all resolutions it’s all about focus and having a positive mindset if you want to keep them up. But once you see how much more successful your blog and business become as a result, you’ll wish you’d made the same resolutions last New Year! Happy blogging in the New Year, everybody.